01
Perceive
Reads every message, call, document, signal, and event — and turns them into typed claims the brain can reason on.
Kelpfield
The operating brain for your business.
One intelligent runtime that runs your clinic, law firm, real estate office, school, agency, or service business — across every channel your customers use. The brain perceives, remembers, reasons, acts, and learns. You stay on exception, not in the loop.
The five primitives
Built like a brain, not a switchboard.
Every brain capability falls into one of five primitives. Each one can be upgraded or replaced without touching the others. This is what makes a horizontal brain possible — instead of a separate agent per industry.
02
Remember
Episodic, semantic, procedural, and per-contact memory. The brain knows your customers, your commitments, your patterns.
03
Reason
Plans multi-step work, weighs cause and effect, and explains itself. The brain shows its work, not just its reply.
04
Act
Books, sends, follows up, recovers, signs, and files. The brain's hands reach every channel your customers live on.
05
Learn
Reads its own outcomes, transfers patterns across workspaces, and updates itself in a sandboxed loop. The brain gets better every week.
13+ business types
One runtime. Your industry.
The brain ships with industry packs — vocabulary, risk reminders, eval scenarios, and workflow templates. Industry packs are context the brain reads, not code branches the brain executes.
- Legal
- Clinics
- Real estate
- Education
- SaaS & B2B services
- Home services
- Local appointment
- Financial services
- Automotive
- +4 more in the pipeline
The control plane
Two portals. One brain.
The brain is autonomous by default. The places that can stop it are deliberate, small, and named.
Admin portal
For sales & marketing
Friendly surfaces. Status, configuration, customers, activity. No kill-switches. No AI plumbing. Your team uses this.
Super-Admin portal
For CTO & senior engineers
The only place that can stop the brain. Feature flags, autonomy posture, model & cost controls, per-workspace emergency pause, audit log, rollout state. This is the kill-switch.
Built for compliance. Designed to learn.
Compliance is a first-class brain capability, not a wrapper. The brain has a Compliance agent inside it. Self-modification runs in a sandbox with hard guardrails — compliance, pricing, tool policy, and cross-workspace changes always need human review.